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The Xbox team has launched its invitation to the world to join the Xbox One launch on November 22. Designed to celebrate the fans, the campaign will showcase Xbox One as the only all-in-one entertainment system that brings together content loved by gamers, movie buffs, sports fans, and TV lovers, all in one place.

“To celebrate the launch of Xbox One we have designed one of our most integrated and comprehensive global campaigns ever.  The campaign is a celebration of our fans – an invitation to a new generation of games and entertainment.  And it showcases experiences that only Xbox One can deliver,” said Robert Matthews, General Manager of Consumer Marketing, Xbox. “Through the authenticity of the ads, to a massive 75 city experiential tour, to social campaigns that encourage their participation, to creative media executions that let fans become directly involved – we are inviting the world to celebrate the launch of Xbox One.”

The Xbox One television campaign launches in the U.S. on October 27 during Sunday Night Football on NBC and will subsequently roll-out around the world. Titled “Invitation,” the advertising is centered on an invitation to fans to enter a new generation of games and entertainment. The campaign highlights characters and content from games, sports, movies and TV shows that are part of Xbox One, who literally come into your world and invite you into theirs. The campaign was directed by award-winning director Bryan Buckley with visual effects from The Mill. Crispin Porter Bogusky was the creative agency that developed the campaign. Check out the official trailer below:

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