Global video games PR firm Plan of Attack (@planofattackbiz) and comprehensive marketing agency Once Upon a Time (@onceupon_ldn) are merging their expertise to create a unified hub for video game developers and publishers. This collaboration aims to cater to every aspect of game marketing — from strategic planning and data analysis to creative development, market activations, and worldwide execution. The partnership is poised to offer a holistic 360-degree marketing solution tailored to the unique needs of the gaming industry.

Once Upon a Time is a global, full-service marketing agency for entertainment, gaming and music. Embracing an entrepreneurial ethos, Once Upon a Time leverages its independent ownership to stay nimble with a client-first mentality, delivering imaginative commercial solutions by assembling talented teams to tell stories. From strategy and planning, to concept and design, to creative production, Once Upon a Time has helped dozens of entertainment brands reach and grow their audiences.

“Once Upon A Time are delighted to announce our new partnership with Plan of Attack, an international video games PR agency with a long and successful history of promoting video games of all sizes across Europe, North America and beyond,” said Chris Collins, Managing Partner (Gaming) at Once Upon a Time. “The partnership demonstrates Once Upon A Time’s commitment to providing the best go-to-market solutions for our gaming clients. Plan Of Attack’s expertise in PR, influencer activations and social management will enhance and compliment Once Upon A Time’s existing capabilities and provide our clients with exciting new opportunities.”

Plan of Attack is an international video games PR agency with a dedicated team of industry veterans spanning Europe and North America, offering expertise in promoting games of all sizes and genres to a global audience. Building bespoke campaigns tailored to each client’s needs, budget, audience and type of game, Plan of Attack is an experienced and agile marketing partner providing high level service from positioning and strategy to media relations and influencer partnerships.

“With our international team and partners, Plan of Attack have always had the goal of providing a single stop communications solution for game publishers and developers of all sizes across the globe. Now teaming up with a full service powerhouse like Once Upon a Time gives us the ability to take our marketing solution to the next level,” said Audra McIver, Co-Founder at Plan of Attack. “We are honored to partner with Once Upon a Time and very excited about what the future holds.”

Dive into more video game news, release dates, previews, and industry news by following @XONEHQ on X (Twitter), Reddit, Facebook, Instagram, and Pinterest, or subscribe on YouTube. You can also download the free Xbox News app for Android.